Detail Inovasi Perguruan Tinggi


Tema: The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015)
Judul: The Influence Of Retailing Mix And Customer Relationship For Retail Image
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/0428027803

Tahun: 2015

This research is conducted to analyze the influence of Retailing Mix and Customer Relationship on Retail Image at Alfamart Minimarket Bandung. The Goal of this research is also to know the Retailing Mix and Customer Relationship that influence the Retail Image, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at Alfamart Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis and correlation regresion statistical. The analysis confirms that there are Retailing Mix and Customer Relationship influences on Retail Image at Alfamart Minimarket Bandung. That is, if Retailing Mix and customer relationship considered constant, then the retail image will increase.