Detail Inovasi Perguruan Tinggi


Tema: Indonesia Internasional Conference on Innovation, Entrepreneurship and Small Bisnis (IICIES 2013)
Judul: Corporate Entrepreneurship Orientation and Strategic Planning in Performance of Company
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/0420028101

Tahun: 2013

This paper is a study to analyze the role of company orientation includes corporate entrepreneurship orientation and strategic planning in performance of company. The purpose of this paper is to identify and analyze the role of corporate entrepreneurship orientation, and strategic planning on the future of performance of company. Method approach used descriptive analysis of the role of corporate orientation includes corporate entrepreneurship orientation and strategic planning in performance of family company. The hypothesis used to see the role of corporate entrepreneurship orientation, and strategic planning simultaneously or partially positive and significant to performance of family company. Performance of the company as the implementation of the application shows that the entrepreneurial culture in communication between managers and subordinates and among employees in different departments in order to increase the motivation to work ever done on a periodic basis. It is expected to create a climate more conducive to the implementation of the corporate entrepreneurial (CE) by all the elements.