Detail Inovasi Perguruan Tinggi


Tema: The 13th UBAYA International Annual Symposium on Management (Insyma)
Judul: BUSINESS DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES ( SMEs ) IN THE CREATIVE INDUSTRY IN SUPPORTING REGIONAL ECONOMIC IMPROVEMENT THROUGHGROSS DOMESTIC REGIONAL PRODUCT (GDRP)REGION IN BANDUNG
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/9990054897

Tahun: 2016

At this time the activities of entrepreneurs in the category of Micro, Small and Medium Enterprises (SME) creative industry products are reliable in supporting economic activity in the city, which is a part of society in the era of regional autonomy is  a  potential that    being encouraged by the  local government through increasing the gross regional domestic product (GDP) in Bandung.  So  that  SMEs  can  run  well,  then  the  perpetratorshould  get feedback from productive activity does. Related to the economic activity that has been done will mean increased revenue for the SMEs themselves which would also provide added value in their business activities. This activity will result in increased production activities carried out by SMEs in the product that is supported by the activities of the creative industry and trade which is largely the informal sector. Therefore, to encourage productive activities that have been carried out by SMEs traditionally are continuously have they do still need to go ahead and even continue to be developed into a creative industry in Bandung. This is expected to spur local economic activity in particular through increased regional gross domestic product (GDP) in order to run a sustainable and can be increased gradually over time