Detail Inovasi Perguruan Tinggi


Tema: Sense, feel, think, act, and relate.
Judul: EXPERIENTIAL MARKETING SEBAGAI PROSES PEMBELAJARAN KONSUMEN
Perguruan Tinggi: SEKOLAH TINGGI ILMU EKONOMI BISNIS INTERNASIONAL INDONESIA
Jenis/sdm: dosen/0422107405 # 0412116904

Tahun: 2014

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Abstrak 

Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term “experiential marketing” refers to actual costomers esperiences with the brand/product/services that drive sales and increase brand image and awareness through sense, feel, think, act, and relate to Company and Brands. It’s difference between telling people about features of product or service and letting them experience the benefits for themselves. When done right, it’s the most powerfull tool out there to win brand loyalty.