Detail Inovasi Perguruan Tinggi

Tema: Communication Science and Broadcasting
Perguruan Tinggi: Universitas Telkom
Jenis/sdm: dosen/14840078-1

Tahun: 2017

The easiness of media internet usage has given positive impact to the society. Nevertheless, internet has also held inevitable negative excess. The lack of digital media literacy education shall become requirement to the rises of horribly phenomenon in Indonesia. Noticing to the information technology based university in Bandung City, Telkom University is the only University which applies the Internet Digitalization System on daily academic routinely. Every student has digital personal student account to facilitate academic activities. However, there aren???t much research discussing about Digital Media Literacy to students social media usage. The purpose of this study is to create the awareness on using social media smartly. I used qualitative method with descriptive case study approach. The result was from 160 students that had been taken through purposive sampling (81 students have more than 5 active social media), they didn???t comprehend the use of social media wisely. Since the Collaborative Learning Model of Digital Media Literacy of Digital Media Literacy was applied for one full semester in Communication Management Class to 4 classes of third semester higher students, their mindset about Digital Media Literacy meaning had shifted into the wiser social media users. Keywords???Digital Media, Education, Higher Students, Internet, Literacy