Detail Inovasi Perguruan Tinggi

Tema: SDM
Judul: Role of Service Innovation, Imagination and Communication in Customer Satisfaction and Customer Loyalty: A Study on entrepreneur Batik in Bekasi
Perguruan Tinggi: Sekolah Tinggi Ilmu Ekonomi Pelita Bangsa
Jenis/sdm: dosen/0429116301#0406068402

Tahun: 2017

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This article analyzes the creativity of handycrafter women entrepreneurs in Bekasi. Entrepreneurship theories and practices in terms of building women's entrepreneurship are holistic and transdisciplinary. Women entrepreneurs in Bekasi understand the impact of entrepreneurial learning that is useful to multiply the success of their business. Entrepreneurs need to embrace the randomness, uncertainty and ambiguity in entrepreneurship but these factors can be embedded in broader business and social contexts.

Women handycraft entrepreneurs need to learn the personality and cognitive style of their customers. Another thing that should be learned by entrepreneurs is relevant knowledge that includes creativity, imagination, innovation and the artistic spirit of entrepreneurs as owners / managers. These factors are embedded in a critical evaluation of how creativity contributes to many successful entrepreneurial practices. This study uses quantitative methods by distributing questionnaires to 100 entrepreneurs in Bekasi.

Findings - Quantitative findings are shown by the AMOS Structural Equation Model model that is used in this research. There are 25 percent reasons why creativity, innovation, imagination, artistic life has impact on many successful entrepreneurs in Bekasi.