Detail Inovasi Perguruan Tinggi

Tema: ICT Based Management (IBM)
Perguruan Tinggi: Universitas Telkom
Jenis/sdm: dosen/0420015903

Tahun: 2017

Political marketing at local elections in Indonesia has no model that can be used as a reference for political parties and candidates as well as konstituen to conduct marketing effort effectively. This study is to analyze models of political marketing at local elections. The method used is a method of type sequational mix. Data was collected by  questionnaire, documentation study both written and media, in-depth interview toward the political elite and young constituent???s, documentation and observation. Statistical data analysis techniques with descriptive analysis was also used. The findings of this research is political marketing models in improving the decisions of voters in electoral districts, both from the candidate of political parties as well as from the individual (independent) should be able to optimize the entire existing dimensions of the marketing mix, especially on the dimension of the people follwed by promotion.