This study intends to validate a construct of salesforce performance on Indonesia life insurance. Results: fromfactor analysis using principle component with varimax rotation, initially extracted threefactors solution. After measures of sampling adequacy (MSA) deletion, a single factor consisting of 27-itemssalesforce performance scale was established the Kaiser-Meyer-Olkin measure of sampling adequacy (KMO) for three dimensions solution is 0.946, with a significant Bartlett’s test of sphericy (Sig=0,000). The variance is explained by 77.06% with extracted factors eigenvalue of more than 1. Conclusion: this study validated the salesforce performance instrument through the analysis using exploratory factor analysis in SPSS.