Detail Inovasi Perguruan Tinggi

Tema: The Influence of External Environment on Operation Strategy and Corporate Performance in Indonesian Garment Industry
Judul: The Influence of External Environment on Operation Strategy and Corporate Performance in Indonesian Garment Industry
Perguruan Tinggi: Universitas Pasundan
Jenis/sdm: dosen/0412066101

Tahun: 2015

This study examined the phenomenon of production and competition of the

garment Industry in Indonesia. Indonesian garment products have not been competitive in

the international market. The quality of the resulting garment products have not been able to

comply with the international quality standards. In addition, Indonesia has not been

included in the Trans-Pacific Partnership community that provides reduction of import

duties for its member. This research extends the work performed by other researchers by

performing the study in a diferent environment not studied before and by expanding the

environment dimension. The study used the management approach and integrating the

strategic management, operation management, human resource management and marketing

management. The purpose of this study is to describe and analyse 1) The external

environment, operation strategy and corporate performance of Indonesian garment industry;

2) The influence of external environment towards operation strategy; and 3) The influence

of operation strategy towards the corporate performance. The types of this research are

descriptive and verificative while the methods used both descriptive and explanatory

surveys. Using the random sampling technique from collection data, the sample size were

71 companies with 395 respondences which consist 71 operation managers, 71 agents and

253 employees. The using interview as a technique from collection data with three

questionaire models. The data collected at February until July 2013, using the descriptive

analysis and path analysis. The results show 1) The external environment (supplier,

technology, and consumer), operation strategy and company performance generally good

enough; 2) The external environment have significant influence simultaneously and

partially towards operation strategy, the consumer influence on the operating strategy is

greater than the influence of technology and suppliers; 3) The operation strategy have a

significant influence towards corporate performance and the operating strategy has a huge

influence on company performance and there is any other influence.

Keywords external environment, operation strategy, corporate performance