Detail Inovasi Perguruan Tinggi


Tema: THE INFLUENCE OF PSYCHOLOGICAL ASPECT OF CUSTOMER AND SERVICE DELIVERY ON PURCHASE DECISION, CUSTOMER’S VALUE AND TRUST. (A STUDY OF PATIENTS HOSPITAL IN BANDUNG)
Judul: THE INFLUENCE OF PSYCHOLOGICAL ASPECT OF CUSTOMER AND SERVICE DELIVERY ON PURCHASE DECISION, CUSTOMER’S VALUE AND TRUST. (A STUDY OF PATIENTS HOSPITAL IN BANDUNG)
Perguruan Tinggi: Universitas Pasundan
Jenis/sdm: dosen/0406026001#0409076401#415046903#0004125501#8859940017

Tahun: 2016

This research was conducted at a hospital in the city to analyze the influence of psychological and delivery of services to the purchasing decision, the psychological influence of consumers and the delivery of services to value for customers and influence purchase decisions for customers also value the trust of patients partially or simultaneously. The method used in this research is descriptive survey and explanatory survey. Data was processed by using path analysis. The amount of the contribution of psychology of patients and the delivery of services to the purchasing decision is 66.02%. The magnitude of the psychological influence of consumers and the delivery of services in determining the variation value for patients, amounted to 62.59%. Based on the analysis concludes that consumers psychological and influence purchase decisions of service delivery and value for the customer, and also affects the customers' trust. Key words: customer trust, customer value, psychology, purchase decision, service delivery