Detail Inovasi Perguruan Tinggi


Tema: Service Quality on Customer Value; Perspective from Rural Banking Sectors in Bandung, Indonesia
Judul: Service Quality on Customer Value; Perspective from Rural Banking Sectors in Bandung, Indonesia
Perguruan Tinggi: Universitas Pasundan
Jenis/sdm: dosen/0406026001

Tahun: 2016

The phenomenon of customer satisfaction issues on banking competition today has become an important topic. This study aims to determine the effect of service quality on customer value in the banking sector. Survey conducted on 29 Bank in the city of Bandung. Exploratory research methods to kno influence service quality against value suctomer especially on bank customers perkerediatan people. The results showed that service quality significantly influence customer value. This indicates that service quality can improve customer value perkereditan people's bank customers, thus the need for the implementation of service quality was good by the bank manager at rural banks. Keywords: Service Quality, Customer Values, Rural Banks