Detail Inovasi Perguruan Tinggi

Tema: Manajemen
Judul: Assessing the Antecedents of Usage Intention on Islamic Banking Products in Dual Banking
Perguruan Tinggi: Universitas Presiden
Jenis/sdm: dosen/8843250017

Tahun: 2018

The purpose of this study is to examine the antecedents of and mediating influences on the usage intention of Islamic banking product in dual banking. The study conducted on the customers of fifteen bank branches in Malaysia employing quantitative research methods. The findings reveal that awareness and perceived value of Islamic banking products are the significant antecedents of usage intention, while the words of mouth has a mediating influence. These findings can contribute strategies in the Islamic banking industry to become more successful and gain recognition from both Muslim and non-Muslim customers.