Detail Inovasi Perguruan Tinggi


Tema: MANAJEMEN STRATEGI
Judul: Strategy For Improving Performance and Competitive Advantages of Export-Based Shoe Msme in Bogor in The Free Trade Competition
Perguruan Tinggi: Sekolah Tinggi Ilmu Ekonomi Kesatuan
Jenis/sdm: dosen/0419116903#0421106201

Tahun: 2018

Cooperative and MSME development is a strategic step to foster a level of
development and become a concern both nationally and internationally. Based on the
statistical data of the business unit, the number of MSME businesses is 62.9 million business
units, of which the most are micro-enterprises with a percentage of 98.70% (Ministry of
Cooperatives and UMKM, 2018 @KemenkopUKM)
The specific objectives of this research are as follows: 1) Availability of evaluation and
mapping of shoe MSMEs in Bogor, in the form of information relating to problems and
solutions. 2) Availability of recommendations regarding the development of shoe MSMEs
The results showed 1) several attributes, including production processes, production
equipment, production control, buildings and facilities, markets, quality standardization,
business management, capital, and promotion need to be improved. 2) Shoe MSMEs need
better guidance in terms of production processes and production facilities in the form of
equipment and training assistance to produce more high-quality products, as well as
assistance in coaching in the promotion and promotion of market share both domestically
and internationally.
Keywords: Strategy, mapping, performance, competitive advantage, export, free trade, shoe
area.