The company strives to maintain its market share by determining a competitive strategy that can increase customer value. There are two types of strategies in competitive strategy: cost leadership strategy and differentiated strategy. Accounting information systems that are designed by the company should be tailored to these needs. Therefore, accounting information systems are designed based on these competitive strategies. In cost leadership strategy, the applied information system is based on Enterprise Resource Planning (ERP) system approach, while for differentiated strategy used customer relationship management (CRM). This system is expected to improve the quality of information, namely information that is integrated, relevant, accurate, and timely.