Detail Inovasi Perguruan Tinggi

Tema: Saudi Journal of Business and Management Studies (SJBMS) ISSN 2415-6663 (Print), ISSN 2415-6671 (Online) Vol.3, Issue 8, August 2018
Judul: The Influence Of Creativity And Quality Customer Service To The Values Of Which Inspire The Designers For Lifting Indonesian Culture Internationally (Research on Women Kebaya Customer in Indonesia
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/0428025602

Tahun: 2018

: Kebaya was born in Indonesia, especially in Java, then spread throughout the archipelago with a variety of cultural adjustment that enriched its form. Some designers start looking for ideas for preserving the cultural heritage through community activities kebaya lovers who want to develop the business sector with the creative industries by empowering home sewers. The method used is descriptive, while verification through hypothesis testing, modeling approaches use SEM. The results of the research reveales that creativity, supported by Quality of Service has a strong influence, resulting in the designers are difficult to develop their efforts because of the customers’ image to the rules / grip of Kartini kebaya, Kerancang, or other old models which are still maintained. Apart from the taste of customers constantly changing, causing the designer difficult to standardize Kebaya models that will be sold. In addition to its impact to the Customer Value less balanced between the value / benefits to be obtained at a cost that will be incurred. Customer Loyalty which was expected to last a long time in fact customers are beginning to miss the kebaya Kartini and feel tired of Kebaya Modification although not all customers are turning to other older models of Kebaya