Detail Inovasi Perguruan Tinggi


Tema: Science International Journal ISSN : 1013-5316 Volume 28 (2) Special Issue, March-April 2016
Judul: THE DRIVERS FOR ACCEPTANCE TABLET BY POSTGRADUATE STUDENTS AND IMPLICATIONS FOR EDUCATION
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/ 0430118503

Tahun: 2016

Today, technology and education are strongly related. In education, the implementation of technology could increase students’ learning and effectiveness of teaching. Tablet is one of technologies that give a big chance to create a portable lesson experience. The portability and ease of note taking of the tablet have attracted students to improve their enhance learning. In Indonesia, tablet technology is moving forward very rapidly. The objective of this study is to examine the driving factors acceptance within the context of students’ acceptance of tablet. This research uses the model of the Unified Theory of Acceptance and Use of Technology known as UTAUT developed by [1] and this study extends our understanding of technology acceptance. In this model, performance expectancy, effort expectancy, social influence, and facilitating conditions are key variables that influence user intention and usage behaviour. Proposed model in this study extends previous model which put on price sensitivity as driver that influence behaviour intention. This research was conducted by distributing questionnaires to postgraduate students at Bandung Institute of Technology, Indonesia. We used Structural Equation Modelling to analyze data. The model of UTAUT can be a strategic tool for managers to evaluate chances of success on the emergence of new technology products and useful for marketers in designing sales training program in order to attract new markets of technology lovers. The results validate UTAUT and can be the most salient drivers of acceptance when applied to students in higher education. Also, the result also presents choice of tablet brand and usage behavior of postgraduate students.