The purpose of this paper to find out how the role of value creation strategies for competitive advantage in the small and medium industrial marine products. Resulting in value creation strategies for competitive advantage seafood products industry in the ASEAN Economic Community by 2015. The problems of this paper to analyze the information obtained from interviews and gave questionnaires carried out in the Small and Medium Industry employers. The approach used is using SWOT analysis method to get the right strategy for value creation on seafood products. The implications that will be obtained from this study is the value creation strategies for marine products in order to remain able to win the competition in the Asean Economic Community in 2015.